"To successfully engage with the busy space of social media, brands need to prioritise quality over quantity, relevance over ubiquity: just joining the hottest parties and shouting into the crowd is a reactive approach that can quickly lead to brand fatigue and hostility."

I fully agree with Molly and what we have been talking for for so many year on spending time with your quality customer who have reach in your target audience.

April 22, 2009

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Guest Post by Molly Flatt of 1000heads: Chasing Social Media Tools Discuss This Story What's your Twitter strategy? What's going to be the next Facebook? How do you make inroads on the latest mega-platform before anyone else? For some brands, social media marketing has become a tools and technology chasing exercise. Once the mainstream media latch onto a platform, companies feel that if they're not instantly on-board with a host of apps, add-ons and highly visible branded activity, the fragile facade that they're run by a switched-on bunch of kool kids will evaporate like spring mist in the sun.

http://www.gapingvoid.com/Moveable_Type/archives/004719.html
http://www.colinmercer.co.uk/2009/04/06/the-anatomy-of-a-facebook-meme/
http://www.hooversbiz.com/2008/12/02/the-social-media-are-not-so-new/