Welcome to my blog on Content Intelligence and Engagement Performance; I have spent years in collaboration, messaging and social space developing advanced technologies to improve the consumer experience and lead generation. Was inducted into the Viral Hall of Fame by Marketing Sherpa as well as other industry awards. Join me in the conversation.

Wednesday, April 22, 2009

"To successfully engage with the busy space of social media, brands need to prioritise quality over quantity, relevance over ubiquity: just joining the hottest parties and shouting into the crowd is a reactive approach that can quickly lead to brand fatigue and hostility."

I fully agree with Molly and what we have been talking for for so many year on spending time with your quality customer who have reach in your target audience.

April 22, 2009

Molly Flatt, 1000heads
Guest Post by Molly Flatt of 1000heads: Chasing Social Media Tools

What's your Twitter strategy? What's going to be the next Facebook? How do you make inroads on the latest mega-platform before anyone else? For some brands, social media marketing has become a tools and technology chasing exercise. Once the mainstream media latch onto a platform, companies feel that if they're not instantly on-board with a host of apps, add-ons and highly visible branded activity, the fragile facade that they're run by a switched-on bunch of kool kids will evaporate like spring mist in the sun.

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