Welcome to my blog on Content Intelligence and Engagement Performance; I have spent years in collaboration, messaging and social space developing advanced technologies to improve the consumer experience and lead generation. Was inducted into the Viral Hall of Fame by Marketing Sherpa as well as other industry awards. Join me in the conversation.
Wednesday, April 29, 2009
Unbound Technologies' social monetizer will give a marketer a precise idea of what customers to target a specific campaign to. With these programs, it's possible to increase conversions by reaching the right customers at the right times, and represents a merging of internal and social network data.
Saavn and Verizon used Unbound Technology to find Bollywood dance enthusiasts on sites such as MySpace and Facebook and invite them to participate in Bollypop, the first-ever Bollywood-themed online dance competition. The chances for success greatly improve if people are already interested or exposed to marketing about your business.
Wednesday, April 22, 2009
I fully agree with Molly and what we have been talking for for so many year on spending time with your quality customer who have reach in your target audience.
|April 22, 2009|
What's your Twitter strategy? What's going to be the next Facebook? How do you make inroads on the latest mega-platform before anyone else? For some brands, social media marketing has become a tools and technology chasing exercise. Once the mainstream media latch onto a platform, companies feel that if they're not instantly on-board with a host of apps, add-ons and highly visible branded activity, the fragile facade that they're run by a switched-on bunch of kool kids will evaporate like spring mist in the sun.
Friday, April 17, 2009
Tuesday, April 14, 2009
Facebook Refers 19% of Google's Uniques
RBC Capital Markets points out that 19% of Google's unique visitors are referred by Facebook, up from just 9% a year ago. Given current rates of growth, they also suggest that Facebook will overtake Google in terms of number of unique visitors by 2011-2012.
These two fairly amazing data points permit a couple of interesting conclusions:
Facebook is actually positive and complementary for Google thus far, but that could change if Facebook's rapid growth trajectory continues on its current path, or if/when social media can find a business model and attract ad dollars from other online media.
At the very least, we think Facebook as the "starting point" for more and more users on the Internet could create some multiple compression for Google over time, if the momentum continues.
Using my secret-agent financial analyst decoder ring, I can tell you that "multiple compression for Google" in this context should be taken to read, "Google is paying MySpace $1 billion per year for perhaps 3% of Google's traffic. On that basis Facebook should be hitting Google up for $6 billion a year, no?"