Welcome to my blog on Content Intelligence and Engagement Performance; I have spent years in collaboration, messaging and social space developing advanced technologies to improve the consumer experience and lead generation. Was inducted into the Viral Hall of Fame by Marketing Sherpa as well as other industry awards. Join me in the conversation.

Saturday, November 21, 2009

Incorporate Social Network Intelligence in your Marketing Strategy and Win!

Posting the presentation at AdTech NY 09:
Social networks are about conversations. Effective social marketing is about having those conversations with the right people. At this session UNBOUND Technologies Chase McMichael and Room 214’s James Clark will demonstrate a case history of the Travel Channel to show how they used Social Network Intelligence to identify, target, and analyze customers across the social graph and then tapped into their passion points. Hear how to create and nurture highly targeted marketing conversations that impact not just individuals, but influence entire online communities.

Results in 6 Months

* Social Media Traffic Drivers

o Facebook Top 10 Referring Source

* Fan Base

o 375,000 Community Members

o 1.8 Million Kidnap! Users

* Fan Base

o 375,000 Community Members

o 1.8 Million Kidnap! App Users

o 350,000 Uniques to “I Have The Bug”

o 81,000 Hungry for More App Users

o Over 40,000 online conversations about Travel Channel

o 80% Positive Sentiment

o 150 – 1,500 Live Chat Participants

Interested in getting results like this? Contact us and will show you at sales@unboundtech.com or call 888 377 1264

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