Welcome to my blog on Content Intelligence and Engagement Performance; I have spent years in collaboration, messaging and social space developing advanced technologies to improve the consumer experience and lead generation. Was inducted into the Viral Hall of Fame by Marketing Sherpa as well as other industry awards. Join me in the conversation.

Wednesday, April 29, 2009


Unbound Technologies' social monetizer will give a marketer a precise idea of what customers to target a specific campaign to. With these programs, it's possible to increase conversions by reaching the right customers at the right times, and represents a merging of internal and social network data.

Saavn and Verizon used Unbound Technology to find Bollywood dance enthusiasts on sites such as MySpace and Facebook and invite them to participate in Bollypop, the first-ever Bollywood-themed online dance competition. The chances for success greatly improve if people are already interested or exposed to marketing about your business.
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