Welcome to my blog on Content Intelligence and Engagement Performance; I have spent years in collaboration, messaging and social space developing advanced technologies to improve the consumer experience and lead generation. Was inducted into the Viral Hall of Fame by Marketing Sherpa as well as other industry awards. Join me in the conversation.
Wednesday, June 17, 2009
Episode 103: Shiv Singh, Razorfish on the Social Influence Marketing, the Portable Social Graph and Friendsters
Shiv Singh is VP, Social Media and Global Strategic Initiatives at Razorfish, one of the top digital agencies in the world. In perfect alignment, he also holds an MSc (Research) from the London School of Economics and Political Science on social network theory. And he’s writing, “Social Influence Marketing for Dummies.” Dude knows of what he speaks...
Suz and Shiv discuss four of the top "Trends in Social Influence Marketing" from the insightful and masterful Razorfish "Digital Outlook 2009" report:
1. The Focus Will Shift to Influencers
2. Social Advertising Will Grow Up
3. The Portable Social Graph Will Fuel Marketing Innovation
4. Not Just Friends, but "Friendsters," Will Start to Matter
Shiv breaks down his thoughts about where the three categories of Social Influence Marketing are going - listening, advertising and participation. Shiv's favorites are companies doing Appvertising, like ContextOptional, BuddyMedia and SocialMedia.com and companies doing social graph analysis like Media6Degrees and Unbound Technologies.
Unbound Technology's ability to cluster social graphs by kinds of products, services, public figures and media they "fan" on Facebook (called Affinity Maps) is giving marketers a distinct advantage in gaining insight into clustered preferences. Suz shares some of the key affinities in her map on the show.
If you are interested in tracking the most cutting edge thought about where marketers are taking the social media opportunity, this show will delight and educate you.
Click now to listen!