Welcome to my blog on Content Intelligence and Engagement Performance; I have spent years in collaboration, messaging and social space developing advanced technologies to improve the consumer experience and lead generation. Was inducted into the Viral Hall of Fame by Marketing Sherpa as well as other industry awards. Join me in the conversation.

Sunday, May 24, 2009

Where are the Users of Facebook, MySpace and Twitter E-mail

This is from Kenradio I know about the Harris Poll and agree with the 48% of internet users ie 250 myspace and 210 facebook but there is a ton of dups and non users that don't come back We are on track to find the real answers with the cross map so will see.

51% of Americans do not use Twitter or have a MySpace or Facebook account. 48% of adults have either a MySpace or Facebook page, with 16% of adults updating their page at least once a day. While the media may have found Twitter, only 5% of Americans are currently using it, according to a Harris Poll. There are some substantial differences in who is and who isn't using these social networking sites, says the report:

I think for Twitter the realiaty is a great deal don't know how to use it so to say that the % is coming back to still use that's another question we are working on to have on twitter cross tabing.

* 74% of those aged 18-34 years old have a Facebook or MySpace account but this quickly drops off the older one gets. Only 24% of those 55 and older have an account

* 8% of 18-34 year olds use Twitter, 7% of those 35-44 use it, 4% of those aged 45-54 and just 1% of those 55 and older

* Men and women use Twitter at the same levels (5% each), but women are more likely to have a Facebook or MySpace account (52% versus 45%)

From our SN Analysis this is spot on

* Two in five people with a high school degree or less have a Facebook or MySpace account compared to 55% of those with some college and 52% of those with at least a college degree

There has been some discussion about whether these social networking sites may, at some point, become a threat to search engines such as Yahoo! or Google. Right now, that doesn't seem to be an issue, as 45% of adults believe the sites are popular, but they won't pose a real threat to the domination of search sites while just one in ten say they may become a threat. 46% of Americans are not at all sure. Even among the largest users of the social networking sites, 18-34 year olds, 62% say they will not become a real threat to the search engines.

While the younger age groups are all about the social network sites, they haven't yet migrated to Twitter. The report concludes that if they had found it before the media had, there is a stronger possibility they would be increasing their usage, but they may already be looking for the next big thing.

We are in the mist of getting more data to back these numbers based on cross tabbing facebook to twitter to linkedin to myspace so stay tuned
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